Consumer goods, 2020–2023

Weber-Stephen: virtual showroom and AR for the grill range

Weber presents its grills in a virtual showroom on the web, in an app and in VR. Dealers get their own pages with every product in 3D and AR.

The challenge

During Covid-19, Weber could not launch products or train dealers in person across its European markets, and the grill season does not wait.

The data we used

3D models of grills from several product categories, with animations and interactions.

What we built

  • Weber VR Experience: grills of several categories in a garden scene, with a day and night switch
  • A virtual showroom with a first-person walk-through and detail views, on the web, as an app and in VR
  • An AR app: switch options and add-ons with a rotation wheel and check the size in your own space
  • Retailer landing pages: one page per dealer, with every product in 3D and WebAR
Weber virtual showroom with grills in a hall
Two people look at a Weber grill in AR on an iPad
Next projectSiemens Real Estate: Office planner, sales app

Your data, our team. What do you want to build?

  • Andreas Zeitler
    Andreas Zeitler
  • David Hermann
    David Hermann
  • Jelena Rudan
    Jelena Rudan
  • Simon Budich
    Simon Budich

A named contact answers within one business day, with a first idea for scope and timeline.

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